Dolce e Fiore Avenue Mall, Dubai

Dolce e Fiore is a new florist brand in Dubai South that combines retail with F&B. The design uses grey concrete textures with muted pinks for a modern, welcoming space, based on a mood board that is fun but elegant.

The muted pink and grey colour scheme gives the space a modern, industrial look with a feminine touch. Against the dark greys, the fresh flowers and floral arrangements stand out. Terrazzo on the retail and F&B counters and planters placed around the space add a playful note.

The F&B section sits next to the floral retail area. On entering, the ceiling divides the space in two: bronze mirror ceilings over the retail area and a metal mesh ceiling over the café. Customers can stay longer, browse the products and have a freshly brewed coffee on comfortable furniture while their arrangement is prepared.

The flower arrangement counter allows the florist to get an overview of the whole store while creating the customers’ arrangement with quick access to accessories that are required.