Aster Opticals MOE

For Aster Opticals’ tenth anniversary (the brand was founded in 2014), Design Matter was asked to give the brand a fresh look.

Aster Opticals uses technology to make choosing eyewear and testing customers’ eyes more efficient. Machines such as the VisuFit, which offers virtual try-ons and AI features, and screens have been introduced into the store and give it a futuristic edge. They are placed at key points in the retail space so customers can stop and use them. A relaxed, lounge-style consultation area in the store allows quick consultations without going to the back office.

Aster Opticals needed to display the brands it represents in prominent spots in the store. The angled wall display allows branding above the product displays, and the gondola panels carry branding in the form of large screens, solid white panels and blue acrylic panels. The back office mainly holds the eye test room, which complies with healthcare standards, along with a store room and a staff break-out area.